This area is designed to specifically discuss the "Generating Media" section of the strategic plan. (Download link for entire plan is below).
We want to know specifically:
• What excites you about it?
• What concerns do you have?
• What could be made better?
• What are ways you want to implement it personally and with your local teams?
GENERATING MEDIA (C3/C4)
The media plays a vital role in popularizing issues in the national discourse. Yet national dialogue in the media consistently overlooks the efficacy of violence prevention efforts. To change this norm we will generate media that highlights evidence-based violence prevention programs working to make a difference in local communities. We will also focus on disseminating the research that supports our legislative initiatives and the greater work of peacebuilding. In order to raise awareness of the powerful legislation we are supporting we will continue our media efforts aimed at placing the legislation in the national spotlight. We will accomplish this through strategic partnerships, a developed regional level media structure, and a trained network that can generate print, radio and television media.
Research Dissemination: Collaborate with non-profits, NGOs, academia, and/or congressional offices on the dissemination of research, violence statistics and evidence-based violence prevention solutions, and legislation.
Establish Regional Media Structure: Create four volunteer "Regional Media Coordinator" positions to cover Northeast, South, Midwest and Pacific Coast. These positions will focus on generating regional media and training the network.
Enhance Grassroots Media Capability: Train grassroots volunteers to improve their media-generating capacity.